Donald Eckrich

Education

D.B.A. University of Kentucky, Lexington (Marketing Management, Applied Quantitative and Statistical Methods)

M.B.A. Long Island University, New York (Marketing)

B.A. Alfred University, Alfred, New York (Business & Economics)

Courses Recently Taught

• Marketing Management (MBA)
• Marketing Research
• Marketing Strategy
• Principles of Marketing
• Selected Topics: New Product Development

Academic Appointments

2004-present MBA Program Director, Ithaca College School of Business

1984-present Professor of Marketing, Ithaca College School of Business

1998-99 Visiting Professor of Marketing, Rutgers School of Business, Camden, NJ

1984-92 Department Chair, Marketing Department, Ithaca College School of Business

1977-84 Faculty (Assistant - Full Professor of Marketing), Illinois State University College of Business

1981-83 Associate Dean, Graduate Programs, Illinois State University, College of Business

1979-81 Director of Graduate Studies, Illinois State University College of Business

1979-83 Visiting Professor of Marketing (part-time), Illinois Wesleyan University

1975-77 Faculty (Marketing), Southern Illinois University, Carbondale

1974-75 Teaching Fellow, University of Kentucky

1972-73 Instructor, Lexington Technical Institute

Professional and Consulting Experience

Present MARFAX (Owner-Private Marketing and Survey Research Consulting Practice)

1996-2000 Project Consultant, Tompkins Trust Company, Ithaca, NY

1995-2000 Associate, Garrity Communications, Ithaca, NY

2000-Present Associate, Smith Marketing Services, Ithaca, NY

1997-2001 Associate, New Products Showcase & Learning Center, Ithaca, NY

1989-2001 Consultant, Harris, Inc., Broadcast Division, Quincy, IL

1989, 1995 Project Consultant, Downtown Ithaca Business Association

1980-1994 Project Consultant, Ross Advertising, Peoria, IL

1987, 1989 Project Consultant, Pyramid Companies, Syracuse, NY

1988 Project Consultant, Center Ithaca, Ithaca, NY

1983 Faculty Summer Intern & Consultant, Brokaw Hospital, Bloomington, IL

Professional Affiliations

• American Marketing Association
• Association of Marketing Educators
• Academy of Business Education