Recent Publications

Refereed Journal Articles

"Sex of Respondent and Credit Attitudes as Predictors of Credit Card Use and Debt Payment," Psychological Reports (2006).

"A Theoretical Approach to Customer Relationship Management in the Electronic Age," with McCall, M. and Wilcox. T., Journal of Business and Behavioral Sciences (2005).

"ID Express," with Schlesinger, W. and Gualtieri, F., Annual Advances, The Society for Case Research., 2005.

"Innovation Management: Inside the Boardrooms and Processes," with McCall, M., Decision Sciences Journal of Innovative Education 3(2), Fall 2005.

"Using the Consumer Decision Model to Enforce Minimum Age Tobacco Purchasing Laws," with McCall, M., Libby, P and Garman, K., Social Behavior & Personality: An International Journal 31(2):121-128 (2003).

"Customer Relationships Management and Consumer Correspondence: A Theoretical Approach," with M. McCall, Journal of Business and Behavioral Sciences, Vol 8, (Outstanding Paper Award) (Fall 2001).

"Consumer Affairs Responses to Unsolicited Customer Complaints," Journal of Marketing Management, with G. Scott Erickson (Spring 2001).

"A Comparison of Student Evaluations Before and After the Conclusion of a Marketing Course," with G.S. Erickson, Journal of the Association of Marketing Educators, Vol. 3, Issue 3, pp. 152-163, Spring 2000.

Conference Proceedings

A Preliminary Investigation of Consumptive Delay and Rebate Programs," Association of Marketing Theory and Practice (March 2007).

"Category Width in the Adoption of New Technology: Continuing Refinements on the Measure," American Society of Business & Behavioral Sciences (Feb. 2007).

"On the Nature of the 'Relationship' in Customer Relations Management." Association of Marketing Theory and Practice (March 2006).

"The Adoption of New Household technologies: Category Width and Technology Adoption." American Society of Business & Behavioral Sciences (Feb. 2006). 

"Customer Relationship Management and Consumer Correspondence: Extending Theory with Electronic Correspondence," with McCall, M. and Wilcox, T., Proceedings of the American Society of Business and Behavioral Sciences Conferences, Las Vegas, 2005.

"Evolutionary Theory and Consumer Behavior: On the Role of Dominance and Product Evaluations," with McCall, M. Proceedings of the Association of Marketing Theory and Practice (March 2005).

"Towards an Integration of Evolutionary and Exchange Perspectives in Consumer Behavior," with McCall, M. Proceedings of the Association of Marketing Theory and Practice (March 2004).

"The Management of Consumer Correspondence: A Report on a Complaint-Compliment Research Project," Proceedings, 4th Annual Hawaii International Conference on Business, Honolulu (June 2004).

"More on the Factors Influencing New Technology Ownership," with McCall, M., Williams, W. & Libby, P., Proceedings of the American Society of Business and Behavioral Sciences, 11th Annual Meeting, February (2004).

"ID Express Case," with Schlesinger, W. & Gualtieri, F., Proceedings, Society for Case Research, Summer Workshop, Kansas City (2004).

"Another Look at Customer Relationship Management: How are Brand Loyalists Actually Received?" with McCall, M. & Libby, P., Proceedings of the American Society of Business and Behavioral Sciences 10th Annual Meeting, Las Vegas, February (2003).

"Consumer Complaining Behavior and Public Policy," with Erickson, S., Proceedings of the Marketing and Public Policy Conference, American Marketing Association, Washington, DC (May 2003)

"College Credit: The Moderating Role of Gender on Credit Usage and Debt Payment," with McCall, M., Proceedings, Association of Marketing Theory and Practice Annual Conference, Hilton Head, SC (March 2003)

"Pedagogical Innovation in the Business Curriculum: An Extension of Experiential Learning," co-authored with M. McCall and S. Rosenthal, Proceedings, American Society of Business and Behavioral Sciences, 9th Annual Meeting, Vol. 9 (2002).

"The Consumer Decision Model as a Theory Driven Process for Reducing Underage Tobacco Purchases," co-authored with M. McCall and K. Nattrass, Proceedings, Association of Marketing Theory and Practice Annual Meeting, Vol. 11 (2002).

"State Farm Salutes Life's Heroes," Proceedings, Society for Case Research Summer Workshop, Durango, CO (2002).

"Expanding Experiential Learning in Marketing: The Synergy of Affiliation and Visitation," with Voorhees, C., Proceedings of the American Marketing Association National Educator's Conference, San Diego, CA, August (2002).

"Complaints, Compliments, and Comments: A Theoretical Approach to Customer Complaint Management," Proceedings of the American Society of Business and Behavioral Sciences (ASBBS), with M. McCall (Spring 2001).